Cupertino, California – Apple Inc. is on the brink of rejuvenating its iPad lineup with the anticipated launch of its latest iPad Pro and iPad Air models, signaling a significant update that aims to boost the tablet category’s allure among consumers.
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Launch Timeline and Features
According to Bloomberg’s Mark Gurman, insiders close to the development have pinpointed early May for the release of the new models. This upcoming rollout is particularly noteworthy as it introduces OLED display technology to the iPad Pro and debuts a 12.9-inch screen option for the iPad Air, marking a first in the product’s history.
Ending a Hiatus
This launch marks a pivotal moment for Apple, ending the longest pause in the introduction of new iPad models since the product line was inaugurated by Steve Jobs in 2010. The tech giant last updated its iPad lineup approximately 18 months ago, a gap that has coincided with a noticeable dip in tablet demand.
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Revitalization Efforts
In the face of declining sales, even after a pandemic-induced surge, Apple aims to revitalize interest in its tablets with these new models. Equipped with faster chips and refreshed accessories, including the Magic Keyboard and Apple Pencil, the company is positioned to reinvigorate the tablet market.
Sales Dynamics
Despite enjoying a boost in sales during the pandemic, iPad revenue has faltered over the past two fiscal years, exacerbated by a 25% year-over-year sales drop during the recent holiday season, traditionally a peak period for gift-giving.
The New Lineup
The forthcoming iPad Pro models, bearing the codenames J717, J718, J720, and J721, will be powered by Apple’s new M3 chip, supporting redesigned versions of both the Magic Keyboard and Apple Pencil. This series represents the first significant refresh since 2018.
Meanwhile, the iPad Air is set to receive a new processor alongside the introduction of a 12.9-inch screen model, offering consumers the option to purchase a larger screen size at a price point lower than the Pro line, currently starting at $599, with the Pro models priced $200 higher.
